Live Updated 2026-04-24

Your dashboard.

Click a project to open its live site. Brand, voice, and assets below.

See projects Reach John

Shipped

2live sites

In Build

1· 78%

Brand System

v1.0· documented

Next Sync

May 6· 10:00 AM ET

Projects

Details

Shipped 03.2026

Freedom MedTech Management

Management services for MedTech distributors.

freedommedtechmanagement.com →

Shipped 03.2026

Hoosier MedTech

Orthopaedic distribution with TechMed tools.

hoosiermedtech.com →

In Build ETA 05.2026

Surgisoft Solutions

Brand and components done. Content and SEO next.

Status →

01 Projects

Projects.

2 shipped. 1 in build.

Shipped Launched · 03.2026 Freedom MedTech Management logo

Management Services

Freedom MedTech Management

Management services for MedTech distributors across the U.S. Formal register. Quarterly board reports.

Site with 8 service sections
Brand system v1.0
JSON-LD schema
Contact form

freedommedtechmanagement.com → LIVE · PR LLC

Shipped Launched · 03.2026

Orthopaedic Distribution

Hoosier MedTech

Nationwide orthopaedic distribution with proprietary TechMed tools. Four audiences: sales partners, surgeons, manufacturers, hospitals.

4 audience-specific landing pages
Stats strip (50+ · 180+ · 70+)
Animated coast-to-coast map
Contact form

hoosiermedtech.com → LIVE · 18+ STATES

In Build ETA · 05.2026

Surgical Software

Surgisoft Solutions

Third site. Brand and components done. Content and SEO in progress. Launch first week of May.

Build78%

Brand direction
Components
Content
SEO + schema

Updates at next sync → IN BUILD

02 Sections

On this page.

Five sections. One URL.

Projects

Live URLs and status for all 3 sites.

Open →

Voice & Tone

The voice across all 3 sites. 3 modes, 4 formulas.

Open →

Contact

Next sync, email, iMessage.

Open →

03 Voice & Tone

Voice.

Extracted from the copy on freedommedtechmanagement.com and hoosiermedtech.com. The system going forward.

4 patterns across both sites.

Every shipped headline carries at least three.

01 Paired short sentences ("You've got X. We've got Y.")
02 Numbers over adjectives ("50+ partners")
03 Verb-first taglines ("Empowering...", "Serving...")
04 "Behind" framing (business as engine, not spotlight)

Three modes.

Freedom and Hoosier sound different because they serve different audiences.

01 Executive — Freedom MedTech
02 Commercial — Hoosier MedTech
03 Internal — this dashboard

Mode 01 · Executive

Freedom MedTech

For: board reports, service pages, legal.

Sample · as shippedFreedom MedTech Management LLC ("Freedom") is a Puerto Rico-based management organization that delivers comprehensive executive leadership, full operational control, and strategic direction to medical-technology distribution and service companies across the United States.

Formal. Paragraph-length sentences OK.
Third-person self-reference ("Freedom functions as...")
Parenthetical clarifications ("LLC ("Freedom")")
Verb chains: "negotiate, execute, and manage"

Mode 02 · Commercial

Hoosier MedTech

For: marketing, audience landing pages.

Sample · as shippedEmpowering you to win and thrive. Making it easy to access the products you want — with support from YOUR rep.

Short. Verb-first. 6–12 words.
Direct address ("you", "YOUR rep")
Audience segments in the nav
Number blocks ("50+ · 180+ · 70+")

Mode 03 · Internal

This dashboard

For: dashboards, status updates, project notes.

Sample · this pageFreedom shipped 03.2026. Hoosier shipped 03.2026. Surgisoft at 78% — content in progress, SEO next. ETA May 6.

Status first. Fragments OK.
Every sentence has a number, date, or verb.
Shared context assumed.
Data over pitch.

03.b Headline formulas

Headline formulas.

The patterns on every shipped headline.

FORMULA 01

The [Noun] Behind [Audience's Goal]

The Management Engine Behind Your Growth

FORMULA 02

[Verb-ing] [Audience] To [Outcome]

Collaborating To Optimize The Supply Chain

FORMULA 03

[Pair 1]. [Pair 2].

You've Got Questions. We've Got Answers.

FORMULA 04

[Verb-ing] [Object] With [Adjective] [Quality]

Delivering Orthopaedic Equipment With Surgical Precision

50+

Sales Partners

180+

Surgeons

70+

Manufacturers

18+

States

120+

Health Systems

100%

Patient-First

03.c Shipped / Not shipped

Shipped / not shipped.

Real copy from the live sites on the left. The version we don't ship on the right.

✓Shipped

"Freedom functions as the corporate management engine behind its partners — responsible for day-to-day decision-making, performance execution, and long-term growth strategy."

source · freedommedtechmanagement.com

✗Not shipped

"We're passionate about empowering our partners to unlock their full potential through a collaborative journey toward sustainable success."

✓Shipped

"Making it easy to access the products you want — with support from YOUR rep."

source · hoosiermedtech.com (surgeons page)

✗Not shipped

"Our innovative solutions are revolutionizing the way surgeons access medical technology across the healthcare ecosystem."

✓Shipped

"Serving customers coast to coast. 18+ states. 120+ healthcare systems."

source · hoosiermedtech.com (numeric proof)

✗Not shipped

"Proudly serving a growing nationwide community of trusted healthcare partners from coast to coast."

✓Shipped

"Deliver quarterly performance reports, vendor scorecards, and financial analyses to the client's board or designated officers."

source · freedommedtechmanagement.com

✗Not shipped

"We provide ongoing strategic insights and performance intelligence to help our clients stay ahead of the curve."

Phrases we don't use.

None of these appear on Freedom or Hoosier. None will appear on Surgisoft.

unlock your potential revolutionizing innovative solutions at the end of the day we're passionate about on a journey level up best-in-class cutting-edge seamless experience stay ahead of the curve ripple effect truly thriving deeply committed empowering individuals next-level game-changing mission-driven

04 Brand System v1.0

Brand System.

The tokens behind Freedom and Hoosier. Surgisoft ships on the same chassis.

04.a · Color

Color.

4 colors. Red never exceeds 12% of the composition.

Signature · Accent

Brand Red

#B4253C

Primary accent. Buttons, eyebrows, bars, focus, glow atmosphere.

Depth

Deep Red

#962339

Gradient companion, section-red base.

Dominant

Obsidian

#0A0A0A

60% of every composition. Never #000.

Canvas

Pure White

#FFFFFF

Inverted sections, type on dark.

Support

Muted Graphite

#737373

Body copy on light. 55% white on dark.

Composition ratio · always in this proportion

60%

25%

12%

Obsidian 60%
Ground, chrome, footer

White 25%
Alternating sections

Red 12%
Accents, CTAs, atmosphere

Muted 3%
Supporting copy

04.b · Typography

Typography.

Montserrat. 9 weights. Nothing else.

H1 · Display

The management engine.

clamp(2rem → 3.4rem)
tracking −0.04em · 800

H2 · Section

Operational partnership.

clamp(1.7rem → 2.4rem)
tracking −0.035em · 800

H3 · Card

Executive Leadership

1.35rem
tracking −0.025em · 700

Body LG

Puerto Rico-based management organization delivering strategic direction to MedTech companies.

1.05rem
line-height 1.7 · 400

Body

Deployed for strategic oversight, operational control, and executive partnership.

1rem
line-height 1.7 · 400

Small

Freedom MedTech Management LLC — Puerto Rico

0.88rem
line-height 1.6 · 500

Eyebrow

Services · Management · Partnership

0.72rem
tracking +0.22em · 700

Thin

100

ExtraLight

200

Light

300

Regular

400

Medium

500

Semi

600

Bold

700

ExtraBold

800

Black

900

04.c · Components

Components.

Buttons, cards, labels, links. Everything else is composed from these.

Primary CTA

Red pill button.

Get in touch Learn more

.btn-red {
  height: 54px;
  padding: 0 44px;
  border-radius: 100px;
  background: var(--red);
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
.btn-red:hover {
  transform: translateY(-3px);
  box-shadow:
    0 12px 36px rgba(180,37,60,.3);
}

Service Card

Glass card.

Strategic Leadership

Executive direction for MedTech distributors — deployed where the operator gap is widest.

Operational Control

Systems, reporting, cadence. We own the outcome and the calendar.

.service-card {
  background: rgba(255,255,255,.03);
  border-radius: 16px;
  padding: 56px 48px;
}
.card-bar {
  width: 40px; height: 3px;
  background: linear-gradient(
    90deg, var(--red), var(--deep-red)
  );
}
.service-card:hover {
  transform: translateY(-6px);
}

Inline Link

Inline link.

Hover any phrase like this — the underline wipes out.

a.link {
  background:
    linear-gradient(
      currentColor, currentColor
    ) no-repeat left bottom / 100% 1px;
  padding-bottom: 3px;
  transition:
    background-size .4s var(--ease);
}
a.link:hover {
  background-size: 0% 1px;
}